What is Pay-Per-Click (PPC) Advertising?

PPCIn the paid advertising section of the search engine results page, one is able to choose keywords that are relevant to the business or industry, and then pay to be listed amongst the search results. The reason it is referred to as PPC or Pay-Per-Click is because rather than paying a flat monthly or daily fee for the advertising placement, you simply pay each time someone clicks on your link.

What are the Advantages of Pay-Per-Click (PPC) Advertising?

A PPC campaign gives you that additional placeholder on the search engines results page one. You want to show up as often as possible when someone is searching online for your services. Having a PPC ad that shows up somewhere in the top, in the local Google Map results, and in the organic (un-paid) search results section is important. This gives you the opportunity to show up multiple places on the search results page and significantly improve the chances of having your ad clicked on, as opposed to your competition.

When is Pay-Per-Click (PPC) Advertising Utilized?

There are many situations when PPC advertising campaigns make sense. For example, if a new company was launching their first website and initial online presence, they’re likely going to want some immediate visibility in search engine results until they build up some organic (unpaid) credibility since this process can take time. With a strategic PPC campaign, they’d be able to produce increased website traffic within days.

How Sparkline Media Produces Effective Digital Advertising

Many small businesses believe advertising is a large financial investment. Digital advertising is more affordable than traditional advertising, and it’s increasingly effective. With specific data reports, you can monitor results to see where to target money and efforts on the web. The Search Engine Optimization (SEO) experts at Sparkline Media customize all internet marketing programs to meet the goals of each client and they will assist clients in determining if a PPC campaign is right for their needs!

Are you ready to increase your business’ profits?

Sparkline Media is an SEO Company specializing in Local Internet Marketing Strategies that produce maximum visibility for your Home Services Business and are designed to take your business (and profits) to the next level! Contact Sparkline Media today for more information on growing your business online!