Reputation Management

What is Reputation Management?

online-reputationReputation management is the process of identifying what other people are saying or feeling about your business; and taking steps to ensure that the general public consensus is in line with your company brand and goals. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results, particularly when performing a search of your company name or industry.

There are many misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales. Many people and organizations use various forms of social media to monitor their reputation, however that does not paint the entire picture to a company’s online reputation.

Why is Reputation Management Important?

No matter the size of your business, they (prospects, customers, clients… anyone and, potentially everyone) are talking about you. They are tweeting about your latest product, posting a Facebook update about their customer experience, or commenting (hopefully pleasantly) about your company’s services on a review site, and much more. All of these posts about your company are bound to appear in a Google search of your business name. The last thing you want is a single negative experience to be the first- or worse yet- only thing a prospective customer sees about you!

According to research by the Nielson consulting group, 60 percent of users of social networking sites write reviews of products and services. Given the number of people willing to discuss real customer experiences- and especially negative ones- the only truly effective way to create a positive online reputation is through a comprehensive approach to your online reputation, including: regular online reputation monitoring, effective and regular customer interactions, encouraging happy customers to provide positive reviews, and timely, appropriate strategies for rectifying negative feedback.

How Sparkline Media Manages Your Reputation

Negative commentary online can be incredibly detrimental to your business. If you think you can skip reputation management or if you think you can make it in the Digital Age without taking into account people’s voices, opinions, and reviews, think again. Sparkline Media has developed highly effective strategies to help clients displace negative online feedback or reviews and emphasize positive customer experiences. The consultative approach includes measures to prevent negative posts in the future and the best practices to respond to them if they do occur.

Are you ready to increase your business’ profits?

Sparkline Media is an SEO Company specializing in Local Internet Marketing Strategies that produce maximum visibility for your Home Services Business and are designed to take your business (and profits) to the next level! Contact Sparkline Media today for more information on growing your business online!