What is Search Engine Optimization (SEO)?

SEOSearch Engine Optimization (SEO), in simple terms, is what increases your chances of being found when customers search for a product or service like yours with Google, Bing, and other search engines. SEO is the complex process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results for words and phrases relevant to what the site is offering. SEO is one of the most complex aspects of internet marketing as there are a multitude of factors that combine to maximize search engine rankings, and thus website traffic. The most basic strategies include on-site techniques to boost your company’s online visibility and increase website traffic by utilizing relevant keywords and search terms in your website copysocial media, etc. Website structure/design, internal page linking, links from other website to your site, social media participation, reviews and many other complex factors contribute to maximizing SEO.

Why is SEO Important?

SEO is important because it is the most cost-effective way to bring in new customers that your business. SEO is the master when it comes to pulling in prospects, and can help boost conversions too. If a customer is using a search engine to find what they need and you don’t show up, you don’t exist. In general, the higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. There are many ways to get the word out about your business: phonebook ads, flyers, radio commercials, paid online ads, and more. But all of those things cost money. On the other hand, if customers find your business while using a search engine it’s like free website traffic (also called organic traffic).

How Sparkline Media Maximizes Your SEO

The easiest way to optimize your website is to hire Sparkline Media’s SEO specialists to do the work for you. The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website.

Are you ready to increase your business’ profits?

Sparkline Media is an SEO Company specializing in Local Internet Marketing Strategies that produce maximum visibility for your Home Services Business and are designed to take your business (and profits) to the next level! Contact Sparkline Media today for more information on growing your business online!