What is the Purpose of a Website?

Web DesignA website is a digital online presence that reinforces your company brand, establishes the credibility of your company, is a platform for your company to communicate your products and services to consumers and is an avenue for cultivating sales/lead conversions to grow your business. In an age when more and more of your customers are turning to the internet to research, to share, to discuss, to review, to BUY, your business MUST HAVE its own website!

Your website should be considered the hub for all of your other digital activity and your internet marketing efforts: your social presence, your local business listings, your email campaigns – none of these is as critical to your long-term success online as your website.

Creating an effective website does not just involve basic technical skills, or content writing, or links, or search engine submission; it involves an intricate blend of more than 200 variables woven into the fabric of a website. A well-constructed and designed website must involve numerous details in order to provide a great user experience while also maximizing the chances search engines will find the site and rank it highly in search engine results. Some of the details to be considered include: proper coding (including text and photo tags), excellent copywriting that includes relevant keywords in addition to relevant content, user-friendly design, internal and external links, optimal content placement, mobile format responsivity – just to name a few.

Why is a Website Important?

website designIt’s the 21st Century! Having a company website is not an option… it’s a MUST!

Having a web presence is one the most important parts of any company’s marketing efforts. Think about it – Your website is open 24 hours a day, 7 days a week, all year long, and never calls in sick or reports late to work. It does whatever it’s told to do, and pulls in sales, leads and opt-ins like clockwork. Your website is your ‘perfect employee’ – multitasking effectively, tackling thousands of prospects at once, and only limited by what you ask of it. Building – and continuing to build – your company website, provides the rock on which you can construct your entire internet marketing strategy.

Website design and architecture plays an important role in establishing a company’s first impression and supporting internet marketing goals. That’s why website design professionals must be chosen carefully to ensure design best practices work hand-in-hand with Search Engine Optimization or SEO, social media community building and strategies and tracking/lead conversion objectives.

Why is Website Content & Design Important?

Website content is the foundation of digital marketing success, no matter the channel on which that content appears – i.e. your website itself, your blog, your business listings, social media presence, etc. Online content determines how visitors choose to engage with your website, the businesses social media fans and followers choose to associate with, and for which keywords search engines find your site relevant. A website that is not being seen – or ranking highly by search engines – such as Google for specific keywords related to the website’s content – will not bring traffic to the website. Having a great website, but lacking an avenue for consumers to find the website, makes it almost worthless (well, besides allowing your existing customers to interact with your business). It just does little to attract new customers, which is a shame considering it’s a simple and relatively inexpensive resource for lead generation.

So how does a website generate traffic? The content on your website can do a great deal to bolster your search engine rankings. Search engines have become an essential means for existing customers to find you—and can be an incredible source of new customers. The process of generating maximum search engine traffic is referred to as Search Engine Optimization or SEO.

In addition, Google loves fresh content. In some cases, with the changes in Google’s search algorithm (the complex formula that Google uses to determine which sites appear highest on search engine results pages), just because you’ve got a great website with the right title tags and all the best links, you may get discounted if they’re not seeing fresh information posted on a consistent basis. It is important to have a methodology where you are creating and posting content to your website on a regular basis.

With advances in technology comes another major website design factor that cannot be overlooked. Currently, more and more people are accessing the Internet via smart devices; their iPhone, Android, and tablets. Over 50% of mobile searches are related to local content—whether that content is business information, events, news, weather, driving directions, or general information. The consumer is typically in a different mind-frame when they are searching from a phone rather than from the computer. When performing a mobile search, consumers often just want to get the information right away, and/or want your problem solved as soon as possible. If your site isn’t set up for mobile, it probably looks awful on those devices, and positively drives customers away. If your website isn’t mobile-responsive, they’re gone. For this reason, not only must each website have great content, design, SEO, but it also must be Mobile Responsive.

How Sparkline Media Maximizes Your Website Strategy

websiteYou might be a home services provider that has been in business for 20 or 30 years and never set up a website, or maybe you are a contractor that invested thousands of dollars building a fancy website. In either case, we are going to take over where you left off. Sparkline handles websites in one of two main formats depending on where your company is in the website development process. If you currently do not have a website, Sparkline Media creates a website and website marketing plan for you. If you have a company website already, Sparkline Media will take over where you are and continue on with website development and marketing. Whether you are looking to revamp your current website or you are starting from scratch, Sparkline Media offers website options to fulfill any budget. Sparkline Media websites are SEO friendly, which means they are created with Search Engine Optimization features, while still customer friendly.

Creating a Brand New Website

If you don’t have a website, the experts at Sparkline Media will design a customized professional website for your business depending on your specific goals. Trust the experts at Sparkline Media to design an attractive and functional website. The appearance of your website is just as important as the appearance of your storefront and your competitor is just a click away! Don’t lose an opportunity because your website doesn’t engage a potential customer. Sparkline Media has a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. This will ensure the copy on your website is not only valuable to your visitors, but also considered valuable to search engines.

Taking Over Your Existing Website

If you already have a website, Sparkline Media will leverage your existing website and take it to the next level. The experts at Sparkline Media will provide a complete analysis of your current website and outline a customized plan for maximizing your digital presence and visibility online.

Sparkline Media’s web design services are executed with attention to design principles, search engine optimization and lead conversion:

  • Balancing text, imagery, white space and typography for readability and visual appeal to help ensure a good user experience.
  • Using color that conveys tone, interest and style, and helps drive visitors down the conversion funnel, while keeping in line with your company brand.
  • Placing graphics and buttons to support and amplify the site’s message and to also uphold the brand.
  • Utilizing an SEO-friendly content management system to ensure the maximum benefit of organic search engine optimization.


Are you ready to increase your business’ profits?

Sparkline Media is an SEO Company specializing in Local Internet Marketing Strategies that produce maximum visibility for your Home Services Business and are designed to take your business (and profits) to the next level! Contact Sparkline Media today for more information on growing your business online!