What is Branding?

brandingThe process involved in creating a unique name and image for a business in the consumer’s mind, mainly through marketing avenues such as company graphics/logo, website, and other advertising medias, keeping with a consistent theme. Branding is not just for big companies; it can make smaller businesses stand out from the crowd, particularly in competitive markets.

In marketing terms, branding is the sum total of a company’s value, including products, services, people, advertising, positioning and culture. Establishing a company brand gives potential customers a firm idea of what they are buying before they buy it, making the purchasing decision easier.

Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience – everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff. In short, your brand is the way your customer perceives you.

Why is Branding Important?

Brands aren’t just for big companies; they can make smaller businesses stand out from the crowd, particularly if you operate in a competitive market. Customers need to trust the people and companies with whom they do business.

Branding should both precede and underlie any marketing effort. A brand in the Digital Age is communicated through all Internet Marketing, including website creation and optimization, social media, blogs, online press releases and video marketing, etc. A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace.

It is critical to be aware of your brand identity and have a plan to create the brand that you want to have… a good brand doesn’t just happen… branding is a well thought out and strategic plan.

The objectives that comprise a great brand include:

  • Delivers the message clearly
  • Confirms your credibility
  • Connects your target prospects emotionally
  • Motivates the buyer
  • Concretes Loyalty


How Sparkline Media Helps Develop Your Brand

The marketing experts at Sparkline Media take the time to get to know each client – their business, their customers, their industry, their goals, etc. – and assist each client either develop a brand identity from scratch or focus and perfect a current brand. Identifying brand identity of the client is the first step in a customized comprehensive marketing plan. Once a solid brand identity is established, all other marketing components (website, social media, advertising, etc.) develop cohesively and strategically from the brand.

Are you ready to increase your business’ profits?

Sparkline Media is an SEO Company specializing in Local Internet Marketing Strategies that produce maximum visibility for your Home Services Business and are designed to take your business (and profits) to the next level! Contact Sparkline Media today for more information on growing your business online!